I'm not sure what to think of this ad. It was created for an environmental organization and shows two trees standing side by side, their trunks smoking and spewing flames like the Twin Towers on September 11, 2001. The text on the ad reads: "For nature, everyday is 9/11."

Setting aside the argument of whether or not the ad is insensitive, or if it's too soon to evoke such images, I wonder if the ad actually makes a clear point. I understand it wants to demonstrate how the environment is "under attack," but there are no specifics. The idea of comparing it to 9/11 may be jarring and controversial, which is obviously the point, but I want more detail. I want to know exactly how the events of that day and our treatment of the environment are similar. I have no problem with an ad trying to shock people, but such an ad would have a much larger impact if it was more obvious why such a connection is being made.