Stephen Baker at BusinessWeek says that competing newsweekly Newsweek (mild heh) is offering to provide subscribers who request it a tobacco ad-free edition of the magazine. The initiative is being sponsored by a pair of New York anti-smoking groups. Baker ponders whether this could lead to Newsweek deciding to simply reject tobacco advertisers to cut down the costs of printing two separate editions, something that I have to admit is plausible. Of course the possibilities are then endless. There could be gun-free, video game-free, alcohol-free...just about any vice you could think of.