Topix to handle Trib classifieds

Online news aggregator and the Tribune Company have announced a deal that will have the companies producing a free-to-use, co-branded online classifieds sites. The site, which will allow users to upload ads and photos at no charge, will debut on BaltimoreSun.com and then branch out to the other 11 Trib Co. sites between now and May, MediaPost reports.

The move comes amid a flurry of online partnerships among newspapers. The Tribune had previously announced the creation of an ad network with fellow publishers Gannett and McClatchy. Other, smaller publishers have signed on with Yahoo! to create a one-stop classifieds and job listings destination.

The Tribune, along with Gannett and McClatchy, owns a majority in Topix, which launched in 2002. The classifieds would run on Topix's existing classifieds site as well as the geographically appropriate Tribune publication. Users will have the option to purchase "featured" placement, which would have their ad appear at the top of the search results within a designated category. The two parties will split revenue from those paid ads.

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