Honestly, this Wrap-Up is going to be so huge you might want to print it out and take it to the bathroom with you. Though that might make clicking the links a bit harder. You could take your lap-top with you, but that's not going to work if you're on a PC. You could take your PC with you, but that's going to need a long extension cord. Aww heck, just read it now. If you have time. Otherwise save it for later. I might be rambling.

First off, print out your Super Bowl advertising scorecard here at TV Week.

Over on my personal Movie Marketing Madness site I opine on why so few movie studios have opted out of advertising during this year's game.

All the talk about Kevin Federline's commercial for Nationwide Insurance, including the displeasure of the National Restaurant Association over the portrayal of fast-food jobs as undesirable, means the insurance company is already happy with its decision to but a Super Bowl ad.

Speaking of Federline's ad for Nationwide, you can view a teaser of the spot here.

Get ready for your "Meta Moment" for the day. Marketers are exploring various options for sponsoring the online streaming of the Super Bowl ads. That's right: Ad sponsorship. Some days there's just not enough scotch.

A North Carolina wine company named Cheerwine took advantage of the lower prices available by buying ads through local affiliates to run their first Super Bowl commercial. That spot is teaser to a full campaign that will launch in April.

Quick update on J.P., the guy trying to raise the money to buy a Super Bowl commercial he can use to propose to his girlfriend. Apparently he's actually shot a number of attempts but it sounds like we're going to have to wait to see the finished product.
One of the biggest struggles when it comes to Super Bowl advertising is to prove its return on investment. That's because, with the various permutations that the ad can take nowadays the old methods of measurement just plain old don't work.

Hewlett-Packard is buying into the game as part of their strategy to brand the company in the minds of consumers as opposed to just advertising a specific product.

More and more companies are leaking teaser versions of the Super Bowl spots on the web as a way to build anticipation for the actual game and start the word-of-mouth early.

Adult website Booble is trying to copy from the GoDaddy playbook by making a stink about how CBS has rejected the ad it submitted for the Super Bowl. Yeah, it's shocking that they didn't want to air a spot for a porn site. Just shocking.

Speaking of which, f you surf over to SnickersSatisfies you can check out a preview of the chocolate companies Super Bowl spot.

You can expect the usual mix of humor and celebrity usage with the addition of a healthy dose of consumer-generated content in this year's ads.

Pepsi will be using its spots in the game, as well as its sponsorship of the halftime show, to promote both Pepsi and Sierra Mist.

Burger King will use its Miami-based world headquarters for a huge number of Super Bowl promotions, including a seven-story banner that will be unveiled along outside of its building and a number of events and such.

King Pharmaceuticals is using a 30-second spot to announce its sponsorship of the American Heart Association's high blood pressure section.

Fox Sports Network no longer has any sponsorship space available for its "Best Damn Sports Show Period Super Bowl Roadshow". The deals not only included commercials but also brand placement within the special. Hooters is among those who bought-in, which should surprise no one.

The San Francisco Chronicle overviews the various ad-submission contests that were run.

Yes, all these stories about companies holding consumer-generated ad contests are all starting to sound the same. It's like there's a template out there and the writers just do a Mad Libs style filling in of the blanks to create new ones.

General Motors' ad in the game will feature a sad little robot who causes problems at a GM plant and is escorted out by its flesh and blood colleagues.

Do you realize that if you took the money that's been spent on Super Bowl ads in the last 20 years you could fund, like, a month and a half of the U.S. military presence in Iraq?

Finally, this isn't actually Super Bowl-related, but this dissection of some of the more ubiquitous TV commercials out there is so funny I might print it out and hang it from my cubicle wall.