An ostrich, a giraffe, a kangaroo and a whole bunch of other strange animals show up to be the next Budweiser Clydesdale. A pig is running late, but he's dressed in cute little a frilly Clydesdale-like outfit. This one wins for most animals. So far.
All of these animals have about as much chance of joining the Clydesdales as the Eagles have of scoring first. Oh wait, that just happened. Hmm...
Cosentino is the company you least expected to drop $2.6 mil on an advertisement in the Super Bowl. Their Silestone Quartz Surfaces spot had to be a gamble for them, but hopefully they'll sell a lot of countertops in 2005. You would think that a company from Houston would have gone for some local sports people, rather than the 1985 Chicago Bears. But what do we know.
Then again, having Dennis Rodman in a bathtub is always a way to get people to remember you.
I couldn't tell if this one was old or new, but it was running during the Super Bowl.
Is a woman supposed to flirt with a baby and call him hunky? I mean, he is buying her food and he does have the voice of a 50 year-old chain smoker, but isn't there a law against that? I was going to skip it, but I guess I need to have one in here to get my vote for worst commercial. Plus I like eating at Subway and Blimpies.
A whole bunch of Marvel superheroes show up to rescue a woman whose Visa check card is stolen. But it's a Visa check card so she doesn't need their help.
Thor looked great. Underdog looked even better. This commercial got a raw deal because it ran right before the hilarious Ameriquest robbery commercial.
There's a rugby game going on. The announcer makes a point about them having no pants, no helmets and no million dollar salaries. They toss the ball to "rock and roll hall of famer" Gladys Knight. The point they make is that MBNA and Gladys have both had a lot of hits and MBNA has the world's largest selection of affinity credit cards. Huh?
Lay's potato chips make the grade with their "Fence" spot. Kids lose a ball over a fence, and prove that a bag of chips going over the fence is worth much, much more than a ball. Oh, MC Hammer made it, too.
Two guys are at the big game and one of them is sending cellphone camera photos back to their buddy who is stuck at home. He sends back some pictures. He is in the guy's apartment and sends back pictures of himself, the apartment and the girlfriend. Nice.
And they had an additional ending. They must have learned that from FedEx/Kinkos.
This one was great. A guy is talking on his cellphone using an earpiece and says things like, "Did you hear me? You're getting robbed." while walking up to the counter of Bob's Market. The guy behind the counter sprays him with pepper spray and hits him with a bat. A woman zaps him in the back with a tazer.
The point is that you should make quick judgements about people. Ameriquest doesn't. It's one of those laugh out loud commercials where you can recall the details of the attack and how funny it was, but you aren't really sure if it was a commercial for car insurance, potato chips, beer or pepper spray...
A guy walks (struts) down the street to the Saturday Night Fever theme. Women watch and gather behind him. He stops to take a sip (do you really have to stop walking to drink a soda?). The women stop too. One of the guys from Queer Eye does a double take and turns around to follow him too. Cindy Crawford dips her shades to look at him. Everybody loves a man who drinks Diet Pepsi and listens to the Bee Gees.
This one was way more sexy than the one that was "rejected". She was falling out of her top throughout the whole commercial. One guy was on an oxygen tank. After watching the first GoDaddy one online though, this was not more tame and it was not better. It was just a sequel and I'm looking for original ads when I watch the Super Bowl. It might win for hottest ad. We'll see what else comes up.
Name three things you'd want if you were stranded on a desert island. A hot girl, Bud Light and another hot girl. Smart. Then the fantasy goes bad when they start nagging him. Very funny.
He ends up with a BBQ grill and a dog. Something for everyone in this commercial.
There are 10 things you need to have a great Super Bowl commercial. Burt Reynolds getting kicked in the groin by a dancing, talking bear is four of them. Very funny.
Even funnier was the obligatory pop song (Journey) and the optional product message.
P Diddy shows up at an awards ceremony in a Diet Pepsi truck because his car had died. Now everyone is riding around in Diet Pepsi trucks to be like P.
Regular people start driving them, celebrities like xzibit and Carson Daly start driving them. Okay, Carson Daly is regular people. "This is how I roll" was funny. Somehow I was giving this one low scores and the rest of the party is giving it 10's. So is my wife. What do I know? Maybe I should get a Diet Pepsi truck.
This was the one where the cop from Fargo (I guess it was Fargo, there was snow everywhere) pulls up behind a 2005 Ford Mustang convertible that is stopped at a light. The point they're making is that the guy must have been in sunny southern California, but he hit the accelerator and ended up in Wisconsin.
My Super Bowl ad party mates described it as "underwhelming". The car has been out for a while now. The only award it might get is the copycat award since it felt like I was watching that other car commercial where the guy drives hundreds of miles to Maine for lobster on his lunch break. Or maybe we'll have an award for commercials that make fun of people who freeze to death.
We've already covered some of the ads that Fox rejected this year: GoDaddy, Wynn Las Vegas, Budweiser, Lincoln and Airborne all took the genius approach of making commercials that were guaranteed to get banned and then putting them on their websites for millions of people to watch. Well, maybe the naked Mickey Rooney commercial for Airborne's cold-preventing medicine wasn't supposed to be rejected...
Of those 5, the Wynn, Lincoln and Airborne ads were not Super Bowl-level commercials. The GoDaddy one is funny and it fits the company. The Budweiser commercial where they reveal what really caused last year's wardrobe malfunction is great.
Of course it's too late to make your own rejected Super Bowl ad now, but that doesn't mean you can't start planning an ad for your company that will get rejected in 2006. Surprise me.