Looks like it will be a great year for blockbuster films with Batman Begins, the final Star Wars, and Spielberg's War of the Worlds. Hey, wait a second... how come Lucas didn't do a Star Wars trailer?!

I didn't see it during the game, but Microsoft had their search page reflected in an "outro" animation as the Super Bowl went to commercial. The first commercial was, of course, for MSN Search, however the advertisement was a boring animation of icons and a glowing search bar.

Wonder how much extra the outro costs!

  

We’re going to be talking about the Super Bowl commercials live here on AdJab today, so please bring your HD flatpanel into your office or drag your laptop to the couch and reload our site every couple of minutes during the big game. Feel free to ad your comments. We’ll be ranking each commercial on a scale of 1 to 10 and with some technical luck we will also be linking to some of the commercials as they come up.

We’ll also be giving awards:

Best commercial of the first half.
Best commercial of the second half.
Best overall commercial
You just blew $2.6M award (worst commercial)
Hottest Commercial
Most Franchiseable Commercial
Best Tagline
Best use of Animals
Best Tech Ad
Best Beer Ad