Chik-Fil-A's famous "Eat Mor Chikin" campaign has expanded out of the cow pasture with the "Cows in Shining Armor" 2006 calendar.

As a medieval history buff one look and (after I stopped laughing and emailing the link to ever history email list I'm involved with) I knew it would adorn my walls as well as several other geek friends and promptly bought several.

For $5 it's a cheap gift and brand identity done with  intelligence and humor. Something we need more of. Long Live Chik-Fil-A! Hoorah!

What's not to like? (Samurai Cow makes me giggle like a schoolgirl, I'm not proud of that.)

Really now.  I know racing is hot. I'm no racing fan, but even I know that Danica Patrick is  "hot" in the  racing  circut thanks to her nearly won the Indy 500 this last year. (Who was #1? Who cares.) Adrants reports that Danica the Speedy has hooked up with a sponsorship deal with P&G so her car will now feature promient P&G girlie-product logos on the side of her cars.

It'll certainly make it easier to follow her on the track, "There's the baby blue Secret Deodorant car!", or the pink Vagisil car. (Okay, P&G doesn't make Vagisil, but you get the point).

One thing that bugs me is the picture to the right. We all get she's a girl, but what's with the pin up shots? If Jeff Gordon did a bikini brief lounge shot there'd be an uproar the likes of which you wouldn't believe from the very religious base of racing - but no all the men drivers stay in their puritan racing suits buttoned up to the neck.

Lifetime commissioned this study and found that Women most often made the decision to buy the DVR, and are more likely "in charge"  and understand how to work it better than their remote hugging men and love the DVR for being easier than a VCR.

While women are also no likely to fast forward commercials, but 76% said if they see something of interest they will stop. A whopping 94% said they still can get the gist of the ads when they flip through and recognize the brand represented.

So, advertising still works in fast forward for women, which clearly makes us superior beings. Yup.

Today on of the New Brawny ads came on and it quickly had me scrambling to rewind the Tivo. The ad is the new "sensitive" Brawny man baking the (surely) female viewer a birthday cake, he's a little messy and with a voiceover announcer that went to the Barry White School of Microphone Seduction saying things like "oh, that's a bad little boy... so soft" that you can't help but laugh as the man wipes icing off a puppy's nose with the product while staring deeply at the camera. At the end, after deliberate sexy looks and slow leaning over counter tops he walks towards the camera -- well I stopped noticing what happened next as the flannel clad hunk seems to be wearing the tightest blue jeans in existance while yet he managed to still fit a wad of $50's the size of his fist in the, uh, front pocket. Yeah... pocket.

Luckily, the 30 second version is online so you can share in the skintight denim horror.

This news comes as a surprise to no one I'm sure if they Have a DVR (I have a DirectTv/Tivo unit I profess undying love to daily), and maybe it even seems a bit, low, well it would be. That's just the overall numbers the most desireable 18-34's skip ads 97% of the time.

Well, that's the British market it looks like, where DVRs are slim pickins' and not even every house has a TV (they have to pay taxes on them). I bet in the US it's even more.

Either way, advertisers will be working harder than ever to make my Tivo NOT have that nice little 30 second skip button via that super secret setting.

Oh BTW: Hi, I'm new!