ABC split-screen experiment a success

Side by SideAn ABC/ESPN experiment for its Indy auto racing coverage that provides a split screen during national commercials is a success, at least from the perspective of this TiVo user and commercial skipper.

Called "Side-By-Side," the technique splits the screen into parts, with the commercial itself taking the majority of the right side of the screen, as well as the audio. The live, albeit silent, Indy race is in a smaller window on the left side (you can see this in the screenshot to the right).

The top of the screen includes more information, including the name of the company whose commercial is running at that moment. The top three race leaders also are listed on the top of the screen, in addition to the current lap.

Continue reading ABC split-screen experiment a success

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