The new ParentDish: helping raise kids of all ages

He is the Frito Bandito

What I love about this old Fritos Corn Chips commercial is that it actually portrays Mexicans accurately. Every single Mexican I've ever worked with, dated or befriended would never dare to go outside without their giant sombrero, guns and bullets.

I kid, of course. Still, the Frito Bandito was a cool little ad character, and not unlike the Trix Rabbit, he wasn't against stealing to get the food he craved. The character was designed by animation legend Tex Avery (creator of Bugs Bunny and Daffy Duck, among others) and voiced by Mel Blanc. The Bandito stuck around for awhile, but protests from groups angry over the stereotype eventually drove the character into obscurity.

Boil your Band-Aids

The video below actually contains nine minutes of old commercials, but I think the very first one for Band-Aids is my favorite. Did you know that Band-Aid's adhesive is so strong you can lift an egg with it, and even boil the egg? Did you know that's a really odd way to show how sticky your adhesive bandage is? Did you know that if it's really that sticky it probably hurts like hell when you rip it off?

Even better, Band-Aids are "flesh colored," which is great if you exist in a commercial where everyone is white. So go ahead and scrape your knees, cut yourself shaving, and boil yourself. It's all good.

Think simple toys

I'm always amazed at the simplicity of certain old toys, and how so many of those toys have outlived the more complex toys that came along decades later. Toys with lots of flashing lights and animatronic whatnots come and go, but you can still find yo-yos, Silly Putty, Slinkys and the like in pretty much any toy store. Something like this...

...is fun and exciting at first, but it doesn't ignite the imagination. It seems to offer more than say, a toy plastic car, but the Roboraptor, if anything, limits the child's imagination. You can't take it out in the sandbox, you can't spray it with a garden hose, and you certainly can't toss it on the roof and watch it crash into the sidewalk, virtually unharmed.

One of the best spoofs of these simple yet entertaining toys was the "Log" commercial from Ren and Stimpy, but younger folks might not know that it was actually a parody of a popular Slinky commercial. Take note, toy makers and toy advertisers: simplicity is good.

Rocky and Bullwinkle love General Mills

This is a really old Rocky and Bullwinkle opening clip complete with a General Mills product placement. I love how products were made a part of these old shows rather than today's method of sneaking in product placements. Hell, we know you can't have a show without advertisements, you might as well make it blatant. I'd love to turn on the TV and watch Colgate presents: Lost. Or something like that. Both Rocky and Bullwinkle also appeared in television and print ads for General Mills cereals, including Cheerios.

Oh yeah, and I love the theme song. Check it out:

Wilford has diabetes and he's funky

Wilford Brimley is actually a fine actor, but unfortunately a generation will mostly remember him for his commercial work for Quaker Oats and Liberty Mutual. Unlike other celebrity spokespersons, Wilford always seemed very serious about the product he was pitching. After watching him pitch oatmeal or medical supplies I felt like a damn fool if I didn't go out and purchase those products, despite not being hungry or stricken by diabetes. I would watch his commercials in awe, waiting for him to finally go completely off the script:

Wilford: Okay, seriously, just eat some damn oatmeal. You're not foolin' anybody so just cut the crap and eat it. It's good for you, and you know it's good for you, so don't give me any damn lip. I've been around the block a few times, I know these things. When you're in your 80s you can tell other people what to eat for breakfast, you got it?

I think Wilford's commercials are fine the way they are, but someone found a way to jazz them up:

[via CC Insider]

AdAge In 60 Seconds

  • Ad exec Chuck McBride apparently created a rather gruesome video showing a massacre in the TBWA's San Francisco office. Seems he created the video as a way of sort of showing off what exactly he can do.
  • Current Senator and GOP Presidential candidate Sam Brownback is planning a new set of discussions between lawmakers and food marketers on the issue of advertising's role in childhood obesity numbers. Media companies that rely in large part on those food ad dollars have also been invited to participate.
  • Yahoo did better than expected in the fourth quarter of 2006 but, at the same time doesn't want people to get too crazy with their expectations.

Funky Dr. Pepper theater ad

Below is an awesome little animated theater ad for Dr. Pepper, one of those spots that would play during intermission to get people to visit the snack bar. This was before the days of VCRs, DVRs and DVDs when seeing a film was much more of a social experience. You could see a movie, a cartoon short, and even the advertisements were fun and entertaining. This one was created by an animation studio in Dallas, Texas called Keitz & Herndon. I love the look of this commercial and the way the characters pop across the screen. The "jungle man" character would probably cause some flak today for being politically incorrect, but it's from a time when such caricatures were done without malice.

[via Cartoon Modern]

What do you mean people might not like watching ads?

In a development that has to have experts throughout the industry baffled as to what to do next, JupiterResearch has announced findings showing people don't really care for ad-suppported free online video. Instead the majority prefers the long and short-form videos they watch to be both free of charge and free of ads. Only 21 percent says they prefer ad-viewing to content they're charged for. There's even a stated preference for subscription models that charge a flat fee for all the video they can watch.

Penguins are Kool (Cigarettes)

I always thought that the term "Snow Fresh" was only used when someone was talking about peas, or a particularly randy comment by Frosty, but it was also once used when describing cigarettes.

In the old TV commercial for Kool cigarettes below, the guy tries to convince you that they are "as cool and as clean as a breath of fresh air," not a throat that's raw and smoky from too many cigarettes and too much coughing. It's amazing how many ads use ice and water and refreshing cool weather when trying to sell smokes.

The guy has a great "announcer" voice. I know I've heard it on many ads from that era. He probably got it from smoking.

McDonald's uses Food Network to get inside your head

The truth can finally be told: McDonald's is inserting single-frame subliminal ads into Food Network's programming. If you don't believe me, just watch the video below. Soon we'll all be kneeling at the foot of a bronze Grimace statue while confusedly scratching at the horseshoe-shaped sutures on our shaved heads. Take heed!

Then again, maybe it was just a glitch, and maybe, just maybe, it was proved half a century ago that subliminal advertising doesn't work. However, the obvious answer is rarely as entertaining, so I like to imagine that somewhere in an underground bunker Ronald McDonald is ranting and raving like Dr. Strangelove and demanding more images of McDonald's be planted on television so he can build an army of mind slaves and take over the world. I shall lay down my life for my new bichrome overlord.

Jack Black loves Pitfall

I think this commercial clip actually comes from an episode of The Tonight Show when Jack Black was a guest. That would explain the audience laughter heard when a young Jack Black pops up on the screen. The commercial is for Pitfall, one of the best Atari games ever. Pitfall helped me improve my running, jumping, swinging and falling-into-things skills. Also, it taught me that if you stand on a crocodile's head, it can't eat you. Also the best way to avoid a rattlesnake is to run straight at it and jump over it. If I ever become lost in the jungle, I should be able to survive with no trouble at all.

[via CC Insider]

Cross Promotion Junction: 1/19/06

Introductory Note: Rounding up all of the goodness that is the world of television cross-promotion.

Sprint will be delivering "24"-related content to its mobile phone users to promote the just-premiered sixth season of the show. That includes streaming video, games and more but unfortunately doesn't give users the ability to get a ringtone of Jack Bauer saying "Pick up the phone or millions of people will die" which I think is what we all want.

One good thing about the existing upfront system is that when advertisers pay a relatively cheap price for a show and then it winds up being a decent success, as in the case of "Ugly Betty", they wind up looking like geniuses. The show has become the biggest value on TV, with ads running about $1.85 for every 100 veiwers.

I have to believe that the biggest reason the creative team behind "Lost" have announced their intentions to set an end-date for the show is to lure back viewers. Some watchers had written off the show, signaling their frustration with unanswered questions, mysterious polar bears and mysteries that seem to go absolutely no where. By showing they are thinking of wrapping things up and actually answering those questions.

Continue reading Cross Promotion Junction: 1/19/06

AdAge In 60 Seconds

  • The potential merger that's been floated between XM and Sirius has, unsurprisingly, been given a thumbs-down by FCC chairman Kevin Martin. I can't imagine why he would think that the only two companies in a particular marketplace merging would create a monopoly. Oh, that's right, because it does.
  • Online video is very cool and there's some awesome content being created for it. But it's still running into problems as an advertising medium because marketers don't quite get it yet and also because of some unintentional contextual missteps.
  • Mary Minnick is leaving Coca-Cola just a month after being passed over for the number two position within the company. Minnick has been with Coke for 23 years and will leave at the end of February.

CBS and Google to cut a YouTube deal

CBSCBS and Google have been negotiating a deal to put CBS content on YouTube, which of course Google now owns. The CBS content will be paid for by local advertising, to compensate CBS for its shows. In the past their shows haven't been paid for, but were uploaded to YouTube without their permission. It is nice to know that CBS is willing to work out their differences with Google and YouTube for that matter. Viewers will benefit from the content being available for consumption. If this deal goes through, Google will most likely pay for "past transgressions" to appease the CBS gods, or something like that. CBS to Google, we've got our eye on you!

A bunch of animated Italian ads

Michael Pinto over at Fanboy.com has posted a bunch of old animated commercials from Italy. Most of them are animated, and unless you speak Italian, probably won't make much sense. The first one appears to be about two eggs building a home, getting married and buying a washing machine. See, this is why you have to keep your fridge door shut, otherwise your eggs will start eloping and you'll starve to death, but only if you're on a strict "eggs only" diet. The only Italian phrases I could make out were "thank you" and "love." Also, there was "The Witchdoctor" song by Dave Seville, but I'm pretty sure "ting tang walla walla bing bang" isn't Italian.

Anyway, the ads come from Mondo Carosello, and as Amid from Cartoon Brew points out, the animation isn't anything spectacular, but it's still fun to see how other cultures used animation in advertisements back in the day.

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