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The Apprentice: Pink is the new black

Just a quick thought: "I'm super, thanks for asking!" kept running through my head through this episode. I'm just saying.

This week the two teams competed to create swimsuits for fashion designer Trina Turk and, quite frankly, I'll never be the same after seeing the results. The teams were given access to materials, designers and such as they were asked to create the swimsuits, with success being measured by how much they sold to retailing buyers at a runway show at the end of the episode.

From the get-go Cary, a gay member of last week's losing team, dominated the design process as he created she shortest of short shorts for men. The designs he sketched out in the van after being given the assignment were so short and tight that the junk of whoever is wearing it is going to be curbside for everyone to see.

Continue reading The Apprentice: Pink is the new black

The Apprentice: Los Angeles: To Have and Have Not (season premiere)

We're going to try something new here at AdJab. Each week we'll examine The Apprentice from an advertising perspective, such as how the marketing impacted the success or failure of a task, or how the teams handled the task for a company that has been integrated within the show.

There's this sort of cockeyed conventional wisdom in business that great leadership is what produces great products, but it's bad marketing that kills worthwhile ideas. It's always easy to pick on marketing since it's kind of tough to define what was done, what the intended results were and how those results were/were not accomplished.

Continue reading The Apprentice: Los Angeles: To Have and Have Not (season premiere)

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