I really don't care for this new viral created to promote the game "Gangs of London" for the PSP. Perhaps I'm not the right person to judge, though, since I don't play video games and I don't find the sight of men peeing on things to be all that funny. I suppose in the right context it can be funny, but in this case it's very much not. This is the kind of joke that would work better if someone was telling it to you, rather than having it acted out. The idea of two gangs marking territory by whizzing on everything is funny, but it's not that funny to see it for yourself. Also, I found the pee effect lacking: you could tell they were just using hoses by the way each man held himself. It's as if these people have never urinated on a convertible before. Alternatively, they could have just drank a lot of water and done it the natural way, you know, like the real Pee Gangs of London do.

[via Mediawasp]

This viral for is absolutely sick and I love every minute of it. The spot was created for Specialized Bicycle Components and the Stumpjumper bike, a bike made for those who choose a more dangerous route when they hit the trail. You know, the path where you get mauled by a bear, your leg eaten by piranha, your head struck by lightening, and your intestines removed and played with by Girl Scouts. The video, called "Happy Entrails" just gets more and more weird as it goes on. It's one of the sickest and most twisted virals I've seen in a long time. Two bloody severed thumbs up I give it. There's a second video showing a high speed chase which is pretty cool, too, but not as cool as the other one.

[via CMM News]

Okay, call me a wet blanket, but why would I be interested in hearing the confessions of other people, whether it be in audio or text format? That's basically the idea behind this Web site from Levi's, where you can leave recorded messages that reveal some "truth" about yourself, and then listen to the confessions of others. I'll give the site credit for being well-designed and interesting to look at, and the interactive portion is okay and all, but really, what's the point once it's all said and done? Also, while I know these viral attempts typically tried to eschew straight out advertising, it doesn't exactly make me want to buy Levi's either. The package is nice, there just doesn't seem to be much inside.

[via Adverblog]

Nokia has a new viral at Pjotro.com where you can tell some futuristic freak what dance moves to break out and then sit back and watch while he dances for you. Of course, this isn't nearly as much as forcing someone to dance for you in real life, but what the heck, I'll take whatever I can get. Actually, the site is a lot of fun and worth spending time on, though it is a very subtle brand integration. So subtle in fact that between finding this site last night and writing about it this morning I had to refresh my memory as to which company was behind it. Nevertheless, I did come back, which I suppose means the site has now attached itself to my brain like an inoperable tumor. In that case, I guess it's done exactly what it was supposed to.

[via Adverblog]

Okay, they're not really the best virals ever, but they are clips VH1 "secretly" unleashed onto this here thing called the "Web" to promote its weekly wrap-up of current pop culture, Best Week Ever. You can check out the spots here, and I recommend you do, because they're pretty hilarious. At least, they're funny if you like the idea of celebrities getting the crap kicked out of them. I know I sure liked watching a K-Fed lookalike getting his head slammed repeatedly into a hot dog cart. I haven't watched all of these yet, but I think my favorite so far is the clip titled "Best Weed Ever" which combines a dancing scarecrow, children, Satan, and a giant rainbow-shooting eyeball in a manner not many ads can achieve. I think it could definitely work as a Skittles commercial, but that's just me.

[via Adrants] 

Despite advancements in gaming technology, I never really grew out of the simpler games offered by Atari and early Nintendo. One of my favorite games was Space Invaders, because, like most Atari games, it required very little skill and effort. Essentially, you just tapped the fire button until all the bad guys were gone. I suppose if it was done today you'd not only shoot the alien, but also steal his wallet and use the money to buy a hooker.

Anyway, this doesn't have to do with Space Invaders, but this cool new game created for Baskin Robbins uses the same concept. This time, however, you're shooting co-workers in your office with rubber bands. It's actually a lot of fun, and almost as addictive as the original game.

CoolBreathPower is a weird little Web site created to promote Winterfresh gum. The entire site is set up as a crudely-drawn landscape featuring weird little people on conveyor belts, dancing outside of caves, sitting in canoes, and all kinds of other weird and random stuff. There's nothing really specific about the site, you just click around and see what happens. I suppose some might find that boring, but I think it's one of the better interactive sites I've seen in a long time, and it's purely because the images are kooky and fun to look at. The world created for this promotion is just insane enough to make you want to stick around and see what you can uncover, and the videos are pretty funny, too, especially the one that recommends stuffing a cooked pig with cherry bombs to impress a guy.

[via Adrants]

Goodby, Silverstein and Partners is behind a new Got Milk? campaign/viral that's centered around a series of strange alien abductions. Except in this case it's cattle being abducted, not children. It turns out the aliens need milk for its salubrious benefits just as much as humans. Except the space creatures don't call it "milk" they call it "white wonder tonic." Two sites have been created, but the coolest part of this campaign is the story on cow abductions in the Weekly World News that was actually an ad created for the campaign.

As a promotion for the Monty Python's Personal Best DVD releases, a site has been created that lets you design your own "silly walks" like the ones featured in the "Ministry of Silly Walks" sketch. I've been playing around with this generator and learned that if you crank the up the "silliness" your character will actual begin to defy the laws of physics. It's a fun little viral, although the novelty of it does wear off pretty quickly.

Staples has created a microsite where you can view a widescreen version of their latest ad The Wall, plus some behind-the-scenes footage. The ad is pretty amusing, but what's really cool (and addictive) is the game where you must launch the Emperor over the Great Wall and onto a cart filled with hay. There's also a funny online fortune cookie with fortunes relating to the business world. The site was created by McCann Erickson and Eyewonder.

[via ad rag]